Case Studies
Chartered Buying
Chartered Buying is a leading procurement consultancy firm renowned for its extensive experience across numerous industries and over 40 procurement categories. Their expertise is rooted in providing best-in-class supply chain and procurement consultancy services that drive tangible results for their clients.
At Sparkleap, we had the privilege of providing comprehensive services to Chartered Buying, a leading procurement consultancy firm. We developed a dynamic and user-friendly website that showcases their extensive experience across numerous industries and procurement categories. Our team also crafted a robust brand identity, including designing a sophisticated logo, professional letterheads, business cards, and custom merchandise, reflecting their commitment to excellence and innovation.
In addition to these foundational services, we executed a targeted social media marketing strategy to enhance Chartered Buying’s online presence and engagement. By leveraging our expertise in digital marketing, we helped them reach a wider audience, communicate their value proposition effectively, and drive tangible results.
Our holistic approach ensured that every aspect of their brand was cohesive and impactful, positioning Chartered Buying as a preferred partner in the competitive procurement consultancy landscape. Through these efforts, we supported their mission to provide exceptional procurement consultancy services and drive significant cost savings and improved procurement outcomes for their clients.
Project Name
Brand Curation
Client
Chartered Buying
Our Role
Website and Digital
Share:
Tags
Web
App
Logo
Design
SEO
Digital
We crafted Chartered Buying’s logo to symbolize trust and innovation in the supply chain market across the Middle East, reflecting their commitment to quality and transparency.
Chartered Buying's Enhanced UI/UX for Seamless Digital Experience.
At Sparkleap, we undertook the UI/UX design for Chartered Buying’s website to enhance user engagement and functionality. For the website, our team focused on intuitive navigation and a clean, modern layout that facilitates easy browsing of procurement companies. We implemented responsive design principles to ensure seamless access from various devices, providing a consistent user experience.
Through thorough user research and usability testing, we tailored the UI/UX to meet the specific needs of Chartered Buying’s target audience, ensuring an intuitive and enjoyable experience. This approach not only enhanced user retention and engagement but also positioned Chartered Buying as a leader in the competitive supply chain market in the Middle East.
UI/UX
Content
At Sparkleap, we meticulously crafted content for Chartered Buying through rigorous research and a focus on SEO optimization. Our content strategy began with in-depth keyword research to identify relevant terms within the procurement sectors, such as “supply chain companies middle east,” “procurement companies.”
Each piece of content was strategically crafted to align with Chartered Buying’s brand voice and resonate with their target audience. We developed engaging website copy, informative blog posts, and compelling product descriptions that highlighted the benefits of buying procurement services through Chartered Buying. The content not only educated potential buyers but also aimed to improve organic search rankings and drive traffic to the platform.
We emphasized transparency, quality, and the ease of using Chartered Buying’s services, ensuring that every piece of content provided value to users while subtly guiding them towards making informed purchase decisions. High-quality visuals and multimedia elements were integrated to enhance engagement and showcase Chartered Buying’s extensive inventory.
By aligning our content creation with SEO best practices and Chartered Buying’s business goals, we successfully positioned them as a trusted and authoritative source in the Middle East’s Supply chain market, driving organic traffic and facilitating customer conversions.
Brand Guidelines
Crafted comprehensive brand guidelines for Chartered Buying, ensuring consistent visual identity and messaging across all platforms, reinforcing credibility and enhancing brand recognition in the competitive supply chain market
Strategies for Social Media Marketing Success
We did extensive social media marketing for a company, creating visually stunning and innovative content for Facebook, Instagram, LinkedIn, TikTok and Twitter. Our strategy focused on engaging different audiences across platforms, using compelling imagery and strategic messaging to increase brand visibility and create meaningful connections.
Define Your Goals
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Create Compelling Content
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Engage and Interact
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Monitor and Measure
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Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Objective:
Optimizing Landing page by doing SEO on page and SEO off page.
What we’ve got:
1. Optimized Landing page
Tools We’ve got:
What we can do:
SEO Report of AutoVob
Learning Point:
- to gain more brand awareness through a web search, Dubai escapes could use the short-head keywords with KD% under 10
- Team Dubai Escapes could optimize their landing page by building a URL structure, using short anchor text for backlink,and increasing its mobile version pagespeed.
Google/meta ads
Objective:
We set up Google and Meta Ads for AutoVoB, boosting leads and driving business growth.
Tools We’ve Used:
What we can do:
Objective
Gathered 50 email leads through the paid channels.
Scope:
- Made Visual copywriting for ads content
- Set up a campaign and sets using facebook ads
Print Materials
We created impactful collaterals and print materials for Chartered Buying, including brochures and business cards, maintaining a cohesive brand image that enhances their presence in the supply chain market.
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