Expand Edge - Sparkleap

Case Studies

Expand Edge

EES specializes in tailored cards and payment consulting services, helping businesses optimize payment processes, reduce costs, and enhance customer experiences. With expertise in payment scheme setup, business operations, and analytics, EES delivers comprehensive solutions that drive transformation in the banking, Fintech, and E-commerce sectors.

For the EES project, Sparkleap executed a comprehensive digital transformation, creating a new website, design, business cards, and implementing a robust digital marketing strategy. Our approach began with a complete overhaul of the EES website, focusing on user-centric design and intuitive navigation to enhance user experience and engagement. We crafted a visually appealing and professional design that reflects EES’s expertise in the payments industry.

In addition to the website, we designed high-quality business cards that align with the new brand identity, ensuring consistency across all touchpoints. Our digital marketing strategy included targeted campaigns to increase online visibility and drive traffic to the new website.

We also implemented SEO best practices, integrating relevant keywords and optimizing content to improve search engine rankings. This holistic approach not only enhanced EES’s online presence but also positioned them as industry leaders, attracting more clients and driving business growth. Sparkleap’s intervention ensured that EES’s digital and physical branding effectively communicated their expertise and commitment to excellence in the payments consulting industry.

Project Name
Web Development

Client
Expand Edge Solutions

Our Role
Website and Digital

Share:

Tags

Web

Logo

Design

SEO

Digital

We designed the EES logo to reflect their expertise in the payments industry, incorporating modern elements and a professional look that symbolizes innovation, reliability, and trust.

Transforming User Experience:
EES's New UI/UX Design for Unmatched Engagement and Functionality.

Creating an amplified UI/UX for EES was a transformative project aimed at enhancing user engagement and satisfaction. At Sparkleap, we began by thoroughly understanding EES’s core services and the needs of their diverse clientele in the payments industry. Our goal was to design an interface that is not only visually appealing but also highly functional and intuitive.

We started with a detailed user research phase, gathering insights into user behavior, preferences, and pain points. This informed our design strategy, ensuring that the new UI/UX would address real user needs and improve overall interaction with the platform. The design was clean and modern, with a focus on simplicity and ease of navigation.

Key features of the new UI/UX included streamlined menus, clear call-to-action buttons, and an optimized layout that guides users effortlessly through the site. We implemented responsive design principles to ensure a seamless experience across all devices, from desktops to mobile phones.

To enhance usability, we incorporated interactive elements and engaging visuals that highlight EES’s innovative solutions and expertise in the payments sector. We also ensured that the platform is accessible to users with varying levels of technical proficiency.

By focusing on user-centric design principles, we created a UI/UX that not only meets but exceeds user expectations. This amplified digital experience positions EES as a leader in the payments industry, providing their clients with a superior and memorable online experience.

UI/UX

Content

At Sparkleap, we meticulously crafted content for EES that aligns with their prominence in the payment industry, ensuring it is both engaging and SEO-optimized. Our goal was to create content that not only highlights EES’s expertise and innovative solutions but also improves their online visibility and search engine rankings.

We began with comprehensive keyword research to identify the most relevant and high-impact terms within the payments industry, such as “payment consulting,” “digital payment solutions,” “payment scheme setup,” and “business analytics in payments.” These keywords were seamlessly integrated into the content to enhance its SEO value.

Our content strategy focused on showcasing EES’s unique value propositions, including their tailored payment consulting services, expertise in payment scheme setup, and ability to optimize business operations. We crafted detailed service descriptions, insightful blog posts, and engaging case studies that illustrate EES’s capabilities and success stories.

Each piece of content was designed to address the needs and challenges of EES’s target audience, providing valuable information while subtly guiding potential clients towards their services. High-quality visuals and infographics were incorporated to enhance the readability and engagement of the content.

By aligning the content with industry standards and SEO best practices, we ensured that EES stands out in the competitive payment industry, attracting more organic traffic and establishing themselves as thought leaders and trusted advisors in their field.

Brand Guidelines

We developed comprehensive brand guidelines for EES, ensuring consistent visual identity, messaging, and tone across all platforms, reflecting their expertise in the payments industry and reinforcing their professional image.

Strategies for Social Media Marketing Success

Vorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus, ut interdum tellus elit sed risus. Maecenas eget condimentum velit, sit amet feugiat lectus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos

Define Your Goals

Vorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus,

Create Compelling Content

Vorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus,

Engage and Interact

Vorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus,

Monitor and Measure

Vorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec fringilla accumsan, risus sem sollicitudin lacus,

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Objective:

Optimizing Landing page by doing SEO on page and SEO off page.

What we’ve got:

1. Optimized Landing page

Tools We’ve got:

What we can do:

Keyword Research SEO On Page & Off Page Backlink Analysis Content & Technical Audit Website building SEO Reporting

SEO Report of Consultzone

Learning Point:

  1. to gain more brand awareness through a web search, Dubai escapes could use the short-head keywords with KD% under 10
  2. Team Dubai Escapes could optimize their landing page by building a URL structure, using short anchor text for backlink,and increasing its mobile version pagespeed.

Google/meta ads

Objective:

We set up Google and Meta Ads for EES, boosting leads and driving business growth.

Tools We’ve Used:

What we can do:

Keyword Research SEO On Page & Off Page Backlink Analysis Content & Technical Audit Website building SEO Reporting

Objective

Gathered 50 email leads through the paid channels.

Scope:

  1. Made Visual copywriting for ads content
  2.  Set up a campaign and sets using facebook ads

Print Materials

We crafted sophisticated designs for EES’s print materials, including business cards and brochures, maintaining a cohesive brand identity that showcases their leadership in the payments industry.

We’re Ready to Kick
Things Off!

From concept to creation, we help global brands narrate their unique stories with passion and precision. Let’s make your brand unforgettable!

Safran Transportation

AutoVob