How Much Text to Use in Your Social Media Designs - Sparkleap


Social media designs has become an integral part of our daily lives, and businesses and individuals alike use it to share content, connect with their audience, and promote products or services. When it comes to creating engaging and visually appealing social media designs, striking the right balance of text is essential. In this article, we’ll explore the factors to consider when determining how much text to use in your social media designs.

  1. Platform-Specific Guidelines

Each social media designs platform has its own set of guidelines and recommendations regarding text in images and designs. For instance, Facebook and Instagram typically advise keeping text in ad images to a minimum, while Pinterest and Twitter are more lenient. To ensure your content complies with platform rules and performs optimally, familiarize yourself with the specific guidelines for each platform you use.

  1. Visual Dominance

Visual content often takes center stage on social media designs. Users are drawn to eye-catching images and graphics. Therefore, it’s crucial to prioritize visuals over text. The text should complement the visual element, not overpower it. Your design should be visually appealing and convey its message primarily through images or graphics.

  1. Clarity and Readability

If you decide to include text in your social media designs, make sure it’s clear, concise, and easily readable. Choose legible fonts, appropriate font sizes, and contrasting colors to ensure the text stands out. Remember that many users access social media on mobile devices, so keep text large enough to be readable on small screens.

  1. Message Length and Complexity

Consider the complexity of your message. Short, succinct messages are often more effective on social media, as they grab attention quickly and are easier for users to absorb. If your message is lengthy or intricate, consider breaking it down into a series of posts or using a link to direct users to more detailed information.

  1. Call to Action (CTA)

If your social media designs includes a call to action (CTA), such as “Shop Now” or “Learn More,” it’s acceptable to use text to convey these essential directives. CTAs are typically concise and action-oriented, making them an exception to the “less text” rule.

  1. Branding and Logo

Your brand name, logo, or slogan is another exception when it comes to text in social media designs. These elements are essential for brand recognition and should be included in your designs as needed.

  1. Video Captions

For video content, captions can be beneficial, especially for conveying spoken content to viewers with hearing impairments or for viewers in environments where they can’t use sound. However, keep video captions concise and relevant to the content.

  1. A/B Testing

To determine the ideal amount of text for your specific audience and content, consider conducting A/B testing. Create multiple versions of a social media designs with varying amounts of text and monitor their performance. This data-driven approach can help you identify what resonates best with your audience.


When it comes to using text in your social media designs, the key is balance. Prioritize visuals, ensure clarity and readability, adhere to platform-specific guidelines, and keep messages concise. Ultimately, the amount of text you should use depends on the platform, content type, and your specific audience’s preferences. By striking the right balance, you can create compelling social media designs that capture your audience’s attention and effectively convey your message.

Leave a Comment